Made to Stick But Not to Soak. Sorry, Heath brothers.
When you invite someone into the bathtub with you, it’s a sign of either great disrespect or great love. So if Dan and Chip Heath ever see the water damage on my copy of Made to Stick, I wish to assure them it’s not the former. I can’t put this book down!
If you want to know how to develop ideas that fly and craft messages that stick, this book is essential reading. In fact, it just flew to the top of my list of recommended books on writing, and I just Amazoned a copy of it to my rockstar daughter who’s in marketing.
I hope to write a full review in a couple of days, but for now I’ve said enough. If you care about effective communication, read this book.
BTW, I found Made to Stick through Bob Sutton’s blog, a new find for me. I almost bought Sutton’s book The No Asshole Rule when I bought Made to Stick, but I knew just from Sutton’s blog that the book would be compelling enough to make a serious dent in my work plans, and I can only permit myself one such read a week. This week it’s the brothers Heath.