Matt Mullenweg on Modern Myths
Yes, I am in awe of Matt Mullenweg. Not only has he created a superb blogging tool, but the dude can think, too.
Photo Matt ยป Meaningful Overnight Relationship
What I find most interesting about this post is that reporters should permit themselves to have the “patterns” Matt mentions and not do everything in their power to overcome them. Why do we get tired of reading magazines? Because they become predictable precisely by thinking in terms of the patterns that sell.
The interesting ones think about the patterns that have sold, and how to use them as hooks to shift our mental models. So, find a start-up story in which all the stock ingredients are there (garage, overnight success, desk made out of a discarded door, yadda), but where a key element is completely foreign, say, the entrepreneur is a woman of 60. Now you have a story.
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