B.L. Ochman’s challenge: how memorable is your business card. And my response.
B.L. Ochman has a nice post about a memorable business card. Prompts me to trot out the pre-release version of my newest card. It’s a whole newspaper, with four articles about me. They say long copy sells… I sure hope so.
The picture is from the lead article, about some business owners protesting my arrival in Sacramento County. The business card is in these 2 files (warning: they’re large, but you only need to download one of them to know what the card will look like):
If you print sides 1 and 2 on the 2 sides of a sheet of decent paper, using a good phot0-quality inkjet (I use the HP C6180), then cut along the cutlines on side 2, you have 2 identical copies of the business card. Fold a copy in 2, and the massive newspaper is down to the size of a standard business card.
If you want a hard copy, send me a buck and a SASE to
Max Hansen
11251 Coloma Rd.
Suite E.
Rancho Cordova, CA, 95670.
If you’d like the Word 2000 files, which will serve as a template for your own newspaper-style memorable business card, email me at
max (at) alum (dot) mit.edu and ask. The files will come back in a reply email.
If you want to discuss it, phone me: 510 541 7971.
Enjoy!
Update 8:19 pm: I meant fold a copy twice, not fold a copy in two. It takes 2 folds to tame this beast.
April 27th, 2008 at 7:07 am
Oh and here I thought the “Go Back Wear You Came From” 3×2 (feet!) posters was the business card. Hard to fit into the pocket of a suit jacket but then hard to lose in said pocket. I hope the protests die down soon!
April 27th, 2008 at 5:36 pm
Hi Max - when I had my own PR firm, in another life, I used to do something very similar to your new card. But frankly, i think there are more simple ways to make the point.
Thanks for the shout out, happy to make your acquaintance.
BL
May 2nd, 2008 at 1:02 pm
[...] Seth Godin has everything to do with why I spent almost 50 hours creating my latest business card. [...]