Archive for the 'Blogs & Podcasts' Category

No Money in the Long Tail

So, Alex Iskold is a dude that gets it. Today he writes much the same thesis as formed the core of Unfashionably Late: That late entry into the blogosphere (or any other social media space) decreases one’s chances of getting noticed. In Alex’s case, he focuses on monetization, which I wasn’t concerned with. The fact is, that whatever one’s motivation for blogging (or facebooking or YouTubeing, etc.), the later one gets in the worse are one’s odds of success.

Alex poses a question: Is the long tail of the blogosphere solid? Or is it in danger of falling apart?

And I answer:

In Unfashionably Late, I liken the blogosphere to a multi-level marketing scheme. It always pays more if you get in early. Most MLMs eventually become very unattractive, because it’s easy to see the market is saturated.

But, “falling apart”? I don’t think so. Reasons:

  1. Many Markets: The blogosphere isn’t one MLM. It’s a multitude of them; 1 for every topic times 1 for every slant on the topic times 1 for every intended audience times…. (you get it.) Even if 30 MLM companies die this year, the MLM as a business model will stay healthy as long as there’s a single product category whose market isn’t fully saturated.
  2. Saturation Doesn’t Kill Markets: Even MLMs that have pretty well saturated their markets are still going concerns. (Amway & Shaklee come to mind.)
  3. Many Motivations: Even if it could be shown conclusively that there is no money to be made from a new blog, people will keep blogging because not all their motivations are monetary.
  4. All Is Never Lost: It can never be shown conclusively that there is no money to be made from a new blog. There are ways of succeeding even in a mature market (think of how Japan entered machine tools, farm equipment, etc.). Just as there are ways of breaking into Hollywood even though the odds are very long.
  5. Always Somebody Showing the Ass the Carrot: As with MLMs, there are those who make their money by selling the long tail, and they will continue to provide incentives (however bogus) to get people to live in the long tail.

What I fear most is that the quality of the blogosphere will continue to deteriorate, because eventually the long odds will deter anybody who’s smart enough to notice them.

Posted in Blogs & Podcasts, Communications, Social Media, Social Media Tools on November 28th, 2007permalink

Web 2.0: This time, we have a nose for Kool-Aid

Talk about superb use of a symbol: Scoble was given a gift of a Webvan pen. He says Paul Lindner “handed me the pen to remind me to always look beyond the hype.”

Bravo.

I was deep into launching companies when the bubble burst in 2000. There were some voices then calling it a bubble, but not very many, and most of them outside the dotcom mainstream.

This time around it’s different. People who have played key roles in making Web 2.0 happen are sounding notes of caution. Like Scoble and Steve Rubel. It’s a healthy thing.

I’ve been a little acid toward those who first started throwing around the term Kool-Aid as applied to social media. But now, with the coupling of shaky business models and astronomical valuations, what’s being called Kool-Aid isn’t social media or its evangelism, but such truly scary stuff as the last bubble was made on.

But back to communications, which is what this blog is about (even if I sometimes forget). The Webvan pen is such a potent symbol I’m going to ask Scoble to get a really good still shot of it. Then we can all post it over our monitors and on our blogs. To remind us not only to look beyond today’s hype. But also as a reminder of what makes for a powerful message.

Posted in Blogs & Podcasts, Business Development, Business Innovation, Communications, Persuasion and Influence, Social Media on November 8th, 2007permalink

Why do folks get crazy around the famous?

People get just plain crazy around the famous. Especially the famous-and-opinionated. Around, say, that guy who writes Scripting News.

Today Winer’s explaining why he deletes some comments from his blog. And my question is: Why should he even have to defend himself?

His blog is his. Period. He can shut it down if he wants. He can erase the whole thing. As I can do with mine, as you can do with yours.

The reason he’s defending himself is that the same trolls who leave the vacuous-nasty comments he deletes will also go elsewhere on the web and say the same vacuous-nasty things about him there, except that elsewhere they have the added ammunition that “Winer deletes comments Mommy, make him stop!”

Damning Scoble by faint praise of Winer

Some vacuous-nasty stuff can be pretty nicely dressed up as thoughtful commentary.

Submitted in evidence, this post, seemingly in sincere praise of Winer, but primarily effective as a knock on Scoble. The post (to which Scoble’s reply in the comments pretty well nails the matter), would be in the running for lamest blog post of November, except that the author realized the lameness of his communication and was big enough to apologize for it.

But still, what was said was said, and it was lame as all get out. The post didn’t just knock Scoble, but did so on truly laughable grounds. The message was that Scoble doesn’t do that which, as far as I can tell, Scoble absolutely lives to do: find new cool things and people, and bring them to the attention of others. And he does it pretty effectively. If anything, he overdoes it—when he’s at his hottest, reading Scobleizer + his link blog is like drinking from two fire hoses.

Both Dave and Robert have done things I’ve questioned. I’ve complained about one of Winer’s behaviors publicly (I know: to say that blogging here is public is something of a stretch. But it wasn’t here, it was on the For Immediate Release podcast.)

But I’ve never seen him really disrespectful of anybody who hadn’t earned it. And I’ve never seem him try to disappear anybody who was offering substance, even in disagreement, and who was truly willing to own his/her words.

BTW, the reason this topic exists at all is that Dave is trying out a new commenting tool on Scripting News, and he wasn’t 24 hours into the trial before he had an obnoxious troll. He may have had more since, and deleted them while I was looking the other way.

PS. I’m trying out a different commenting tool here from what Dave’s trying out there. By all means leave me a comment and check out Intense Debate.

PPS. I’ve never done a post about both Winer and Scoble before, but I’ve wanted to. I was appreciating DaveNet when Radio Userland wasn’t even a gleam in his eye. I sometimes wish he’d go back to doing longer, Davenet-style essays. And one of the reasons Dave is cool is that he gave us Robert, who would be doing heaven-knows-what if he hadn’t done marketing for Userland.

PPPS. I mentioned longer, DaveNet-style essays. But my all-time favorite wasn’t very long at all.

Posted in Blogs & Podcasts, Communications, Ethics, Social Media on November 6th, 2007permalink

Intense Debate, try misspelling your name.

Okay, so I got up this morning after a glorious extra hour of sleep, and there in my Eudora inbox is a note from Josh Morgan, co-founder of Intense Debate.

Intense Debate is another blog comment thingy, similar to DISQUS. Josh had seen my post about DISQUS last night, and wanted me to know about his product.

So, I checked it out. And I decided to install it. And now it’s installed.

Leave me a comment!

I’ll be discussing DISQUS and Intense Debate in an audio comment on tomorrow’s episode of For Immediate Release (if Shel and Neville decide to include it.)

But first an open message to Josh and his team:

Dear Josh and Team,

Hey, it must have been easy to monitor DISQUS on the blogosphere. Not many false positives among the Google Alerts. But “Intense Debate”? Good luck monitoring that.

Best to you all,

Max

Posted in Blogs & Podcasts, Communications, Innovation, Social Media, Social Media Tools on November 4th, 2007permalink

DISQUS, qool qommenting for blogs

DISQUS adds qontinuity where it was much missing.

Go check out Scripting News where Winer is testing it out.

DISQUS adds nice commenting capabilities to blogs. Works with WordPress, Blogger, TypePad, and MovableType. Allows:

  • readers to rate comments
  • comments to be sorted by rating
  • a comment to be specifically designated a reply to another comment
  • comments to be threaded (a consequence of the last bullet)
  • an RSS feed to be made just for one blog post and its comment stream, so that if it goes long you can easily keep following it (remember the incredibly long series of comments on O’Reily’s Blogger Code proposal? Or Kathy Sierra’s farewell? Each would’ve been better threaded and with its very own feed.)
  • the thread to be subscribed to by email instead of RSS, for those who prefer
  • a DISQUS user’s comments, no matter on how many blogs, to be aggregated in a single RSS feed. I.E. you can subscribe to my comment feed to read everything I say, all over the blogosphere.
  • API access to the DISQUS back end.

I’m sure there are other goodies there I haven’t gotten to yet.

Whatever else I learn about it, I’m having a blast just commenting scripting.com. Winer’s been a hero of mine for years, but commenting his blog has been a pain. Now that it’s easy, and in the expectation it’ll be temporary, I’m cuttin’ loose, commenting every post he puts up.

I’ll try to get DISQUS working here tomorrow. No promises. I have a video to edit, an audio comment to record for FIR, and four blog posts queued up.

Posted in Blogs & Podcasts, Social Media, Social Media Tools on November 3rd, 2007permalink

Hugh MacLeod fesses up.

So, I was more than half right.

When I cornered Hugh at Tuesday’s geek dinner, he told me that while he’s not a great fan of Hunter S. Thompson, he really likes Ralph Steadman, the illustrator of Fear and Loathing. Which after all was what I really had in mind.

I enjoyed Hugh’s talk about his work in his video with Scoble.


Posted in Blogs & Podcasts, Communications, Friends, Life Itself, Social Media on October 31st, 2007permalink

Citizen Journalists and Ethics: Unthinkable?

A bit more about that code of ethics thing (see my last post).

One of the reasons it’s dangerous to ascribe motives to another person is that it’s really hard for any of us to understand motives, our own or anyone else’s.

Let’s go down that path, tricky as it is, and talk about the motivations that might have been at work last week as the House of Representatives considered the Free Flow of Information Act.

To cut to the chase: before passing the bill, the house watered down the protections afforded journalists who shield their sources.

Declan McCullagh has laid out the steps by which the language was modified as the bill was considered. The crucial point here (and how this relates to my last post on Citizen Journalism Ethics) is that the bill managed to exclude most bloggers from its protections. Here’s the final language:

The term “covered person” means a person who regularly gathers, prepares, collects, photographs, records, writes, edits, reports, or publishes news or information that concerns local, national, or international events or other matters of public interest for dissemination to the public for a substantial portion of the person’s livelihood or for substantial financial gain and includes a supervisor, employer, parent, subsidiary, or affiliate of such covered person.

In other words, not I nor (probably) you.

Why does money make a difference? Why should those who get paid to do journalism be afforded protection that you and I don’t have?

Now perhaps I’m going to shock you by suggesting there may have been a perfectly good and sound motive at work here. Plenty of others have mentioned the crasser motives that may be at work (read the comments to Declan’s post.)

But what if… what if the legislators used money as a proxy for something else? For example, a code of ethics?

I’ll clarify. Much as they love to make laws which restrict people’s freedoms, legislators also have some grasp of the notion that those who self-police don’t need to be policed by others.

But how can we identify those who self-police? Well, generally it’s done by seeing that they belong to a group which collectively self-polices. And in the case of journalism, that would be professional journalists, who have a code of ethics, and not bloggers, who don’t.

That journalists might often ignore their own codes of ethics is not to the point. The legislators must operate under the assumption that the codes are largely observed, even if not universally. If they’d believed that such professional codes were worthless, they’d have been much more likely to treat professionals as they’ve treated bloggers.

Now comes the question that has to do with thoughcraft: If the House had meant ”professionals should be protected because they have a code of ethics which protects the rest of us from their behaving like scoundrels,” why didn’t they say so?

Well, indeed, some of them might have said so in their discussions; I haven’t read the record and just now I don’t intend to. But it’s just possible that that was what they meant even if they didn’t say so. And they didn’t say so because they knew, deep down, that to talk about journalistic ethics would open cans of worms none of them wanted to deal with.

Now what I am confident of is that there must have been some mention of bloggers in those discussions. And what I’m equally confident of is that the question of a code of ethics would have been very unlikely to come up at those moments.

Why? Because a code of ethics for bloggers is about as unthinkable among Representatives as it is among bloggers.

Here’s a snippet from chapter 10 of Thoughtcraft:

We are taught what to think by all the ways in which the community signals to us which ideas are in favor and which are not. Signaling may be very overt (”How dare you say that!?”) or less so, as when one’s statements are based on assumptions the group doesn’t share, and are consistently met with non-understanding. In many persons, these signals result in various thoughts being either “thinkable” or “unthinkable” in the context of the group.

Many of the reasons bloggers rejected the Bloggers’ Code of Conduct were intuitive. So much so, in fact, that non-bloggers, such as U.S. Representatives, might grasp them intuitively. So that, instead of explicitly naming the missing code of ethics as the reason for not protecting bloggers, the lawmakers instead chose a proxy—money, which makes a professional—which satisfied them. And which did so without opening the can of worms that lay in the question “So do journalists actually abide by a code of ethics?”

Posted in Blogs & Podcasts, Communications, Ethics, Thoughtcraft on October 22nd, 2007permalink

Rethinking a Blogger Code of Conduct

Kami Huyse is making me rethink the bloggers’ code of conduct. The idea of a code was put forward by Tim O’Reilly after Kathy Sierra decided to shut down her Creating Passionate Users blog due to harassment.

The Bloggers’ Code died not with a bang but a whimper, and I was happy to let it. But Kami has got me thinking about it again with her post on ethics among journalists and PR practitioners. The point of her post is that few in either group even read their respective codes of ethics. According to Kami, this is a Bad Thing.

But if journalists should be reading and abiding by their own code of ethics, and if bloggers are the new citizen journalists, then shouldn’t they be reading and abiding by their own code? And wouldn’t that involve having one?

O’Reilly’s draft code had a lot more to do with simple decent conduct than with our taking seriously our roles as journalists. But a code like his would have started us down that path, and maybe that’s where we need to go.

(The foregoing is part I, the simple part of this post. My next post will get a little trickier, going into the depths of what my Alpha Mind blog is all about.)

Posted in Blogs & Podcasts, Communications, Ethics, Group Dynamics, Kathy Sierra, Social Media on October 22nd, 2007permalink

Deconstructing Hugh MacLeod

Aha! I think I’ve discovered one of the keys to Hugh’s more incomprehensible cartoons. Today he used the phrase “bad craziness,” then qualifies said craziness as being “most of it positive.” If I remember (and I have a nasty good memory), “bad craziness” is a caption or thought balloon or something in one of the original illustrations for Fear and Loathing in Las Vegas.

Come clean, Hugh! Fear and Loathing has admitted to keeping Hugh MacLeod in his back pocket. Will you admit to keeping Fear and Loathing in yours? Or at least in your brainpan? Sometimes the similarity between your cartoons and those in the book is scary. (For that matter, your ‘toons themselves are scary. But I love ‘em.)

Posted in Blogs & Podcasts, Communications, Life Itself on October 19th, 2007permalink

If Blogging Isn’t Journalism, It Will Be

Boing Boing has gotten nailed for some allegedly sloppy reporting. Scoble says it serves ‘em right.

I’d enjoy saying the same, I suppose. However, I don’t know that I know the truth of the matter any more than I did yesterday.

Is there a “blog of record” that I can really trust? One where, having read one story about a matter, I can trust that the facts I now think I know are facts indeed?

Those engaged in the debate about the relationship between blogging and journalism ought to be aware of how journalism came to be. Guttenberg’s invention didn’t bring it about. In fact, journalism as we now think of it didn’t emerge until less than 200 years ago. By “as we think of it,” I refer mostly to the division of labor within newspapers, which created the reporting profession and brought about the constant, usually creative tension between reporters and editors.

The editor is the most crucial element of journalism that is missing from the blogosphere. But that can’t last forever, and the Boing Boing debacle, if that is what it turns out to be, tells us why. Both reporters and editors need to understand libel law, but reporters must usually expend too much effort digging up news to exercise every precaution to ensure that the news they send in to the editor is factual. Even when the facts are fairly clear, it is not always prudent and in the public interest to print a story, and an editor should be expected to have a cooler head on that question than a reporter who has pursued the story with all the concentration, and presented it with all the pride, of a cat hauling home birds.

After a few bloggers face libel suits, many more will become properly cautious, and many others will become too shy to keep blogging. And it won’t be many more years before “properly cautious” means having one’s writing vetted by a cooler head. When that day comes, blogging will no longer be viewed as a great threat to journalism. Rather, having grown up, it will be journalism.

Posted in Blogs & Podcasts, Communications, Social Media on July 9th, 2005permalink